The Story Behind Coign’s Nascar Sponsorship

October 12, 2024

Did you see that beautiful Coign logo plastered across not one, but two cars at Charlotte Motor Speedway this past weekend? You’ll never believe how this came to be! Last week a Nascar driver spotted our recent donations to the Donald Trump GoFundMe campaign and Samaritan’s Purse and asked if we would be willing to sponsor a car and help offer additional support and awareness of Hurricane Helene relief efforts at the upcoming races! Our team jumped at the opportunity. We were gratified to work with two awesome teams who share our love of country and have a heart for helping our fellow Americans in their time of need. It was an electric weekend and a great partnership.

Our CEO Rob Collins shared:

“Partnering with DGM Racing and MBM Motorsports for such a meaningful race weekend is an honor for us at Coign. It allowed us to not only show our support for Breast Cancer Awareness Month but also show-up for our fellow Americans who are beginning the recovery process from Hurricane Helene. NASCAR’s dedicated fan base and community spirit align with Coign’s values, and we were proud to be part of this weekend’s events.”